Trade shows are an excellent way to market your business, products, or services to a broader audience and generate leads in a short span of time. Trade shows also allow you and your employees to interact with prospective clients.
Bringing Your Trade Show Display into the 21st Century
A lot of companies participate in trade shows, and this can make standing out a challenge. To shine at your next trade show, you might want to think about investing in these digital options to stand out from your peers.
Use Digital Signs and Presentations
Leverage the wide availability and increasing affordability of high-definition screens to create dynamic, and eye-catching digital presentations.
Digital signs can display calls-to-action, such as schedules for live demonstrations or activities that visitors can participate in at your booth. You can also use several screens to create individual, informational kiosks to highlight different aspects of your business. Try to have an employee stationed at each stall to add a human element to your digital display and build rapport with potential customers.
Consider creating a digital lounge with your logo projected on the wall or floor. Entice trade show attendees to stop by with comfortable seating and charging stations, then use this as an opportunity to interact with them one on one.
Have Interactive Stations
Try going one step further and invest in touch screens for interactive multimedia displays. Touch screen displays are not only useful for drawing in more visitors, but they will also encourage them to stick around.
Interactive video walls give your visitors an opportunity to take control over their learning experience and become active participants in your presentations. Spice up your trade show displays through gamification to provide memorable experiences and attract new clients.
Touch screens are extremely useful for social media corners. Encourage visitors to take pictures and post about their experience with your designated hashtag. You can later use this to find and connect with them online for a follow-up.
Provide an Immersive Experience
Immersive experiences make your booth stand out and appear more technologically advanced than others. Virtual reality (VR) and augmented reality (AR) are two ways to provide immersive experiences. VR is particularly useful for large product demonstrations and virtual tours, while AR adds another dimension to interactive and informative booth presentations.
A full-body VR experience, using a headset or similar technology, such as a motion platform, is a novelty and appeals to a wide audience. Make sure that your VR and AR elements integrate well with your brand and help visitors understand your business better.
Take Advantage of Artificial Intelligence
Artificial intelligence (AI) is useful as a trade show booth assistant and interactive tour guide. Booth visitors would enjoy being greeted or assisted by an AI and may be more agreeable to sharing information for lead generation. You can also use AIs to automate data analytics, store or send data via the cloud, and create highly personalized experiences.
Take advantage of these latest gadgets and technology to attract visitors to your trade show booth and make your next trade show experience a success!
Contact our specialists for all of your trade show planning needs.
